Personas: If You Build Them, They Will Convert

Finding the right leads is a huge headache within many marketing teams and can cause an awesome amount of chaos. There’s just so much room for error. There will be times when you find yourself targeting leads that are unresponsive and irritated. Quite simply, you’re speaking to an audience that doesn’t need what you have and […]

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Prospecting – Beat the Deep Psychological Barrier to Strong Prospecting in Your Sales People

Be Safer! Beat the Deep Psychological Barrier to Strong Prospecting in Your Sales People, Or Suffer the Consequences “Successful people do what other are not willing or able to do.”—The Slight Edge “You can’t hit ‘em if you can’t see ‘em.”—Yogi Apply the Judo Principle™: Harness a force for you versus being damaged by it. Only […]

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